Since I have concluded my research on conventions, it is time to now move on to researching the target audience for romantic dramas and then coming to a conclusion on the target audience for our movie! Here we go!
Romance films are typically targeted towards women, with certain films targeting different ages.
Some romantic films are target towards older women, around the ages 35-50. These films are generally made to portray the struggles an older woman faces in her love life. One romantic drama, with an older female audience is the film The Time Traveler's Wife. This film explores the theme of a husband time traveling and how it affects his marriage with his wife. This romantic drama with a hint of fantasy and sci-fi, aids in targeting older women as their target audience by demonstrating the struggles and complications of marriage and love in general.
Another film that targets older women is the film P.S. I Love You. This 2007 romantic drama revolves around a young widow dealing with her death of her husband, who has left her messages to help her move on and begin a new life without him. Before researching this film, I had no idea how similar it was to our plot! However, this film focuses more on the effect the death has on the wife's life rather than the child's life, like our film. This film targets an older audience by illustrating how the death of the woman's husband affects her life as an adult.
However, Isabella and I decided it was best to target a younger target audience, since our film revolves around the love story of a young-adult couple and the effect of the husband's death on their young daughter.
Romantic dramas with younger women as their target audience usually target the ages 13-25, such as the films The Last Song and LOL.
Based on the romantic novel written by Nicholas Sparks, there is no doubt that the romantic drama film, The Last Song, is targeted at young women. In the film, A rebellious girl is sent to a Southern beach town for the summer to stay with her father. Through their mutual love of music, the estranged duo learn to reconnect. The target audience for this film is young women in their teenage years.
LOL, a 2012 romantic drama, revolves around the main character, Lola, and her relationship with a boy in high school. This love story captures the attention of young women since it explores the wave of emotions Lola is feeling, thanks to her growing hormones, and other young love story lines. Though Isabella and I agreed that the relationship we portray in our film is based in the couple's college years, this film is a perfect example for our target audience, since it targets younger women ages 14-20.
Thanks to this research, Isabella and I have come to the conclusion that our target audience is young women ages 13-25. Since women in these ages are typically high school students living with their parents or college students, are target audience expands to young women ages 13-25 in the upper-middle class. Though ethnicity may play a large role in target audiences for certain genres, Isabella and I believe the target audience for a romance genre is not centralized on ethnicity.
Now that we finally have the basis down for our film, it is time to create one last outline, regarding the plot, characters, and other technical elements regarding our film. See you soon!
- AC
“The Last Song (2010).” IMDb, IMDb.com, www.imdb.com/title/tt1294226/?ref_=tt_rec_tt.
“LOL (2012).” IMDb, IMDb.com, www.imdb.com/title/tt1592873/?ref_=fn_al_tt_1.
“P.S. I Love You (2007).” IMDb, IMDb.com, www.imdb.com/title/tt0431308/?ref_=ttls_li_tt.
"The Time Traveler's Wife (2009)." IMDb, IMDb.com, www.imdb.com/title/tt0452694/?ref_=ttls_li_tt.
No comments:
Post a Comment