Sunday, March 4, 2018

Genre Conventions: Romance

General movie trailer conventions that I discussed in my last blog post are usually the same for all trailers. However, each genre has different conventions within movie trailers that help appeal to their target audience. Since the trailer I am planning on creating revolves around found-footage of a love story, it is evident that the genre I am working on is Romance.

As promised in my last blog post, I will research the desired time length for a trailer within my genre. Before I do that though, I have to research on the romance genre in order to gain a better understanding of my genre.

The romance genre is a broad genre that consists of multiple different sub-genres:
  • Romantic Drama Movies: The plot of romantic drama typically revolves around two people – to date, predominantly a man and woman – as they overcome obstacles which prevent them finding true love. An emphasis on the film’s score is deemed to be common in the genre, as are happy resolutions at the end of the movie. 
    • Examples: 
      • Casablanca (1942)
      • A Walk to Remember (2002)
  • Rom-Com Movies: Traditional romance blended with elements of comedy, often seeing the leading love interests placed in bizarre circumstances or being subjected to gross misunderstandings. Nearly always resolves with a happy ending. 
    • Examples:
      •  Clueless (1995)
      • Love Actually (2003)
  • Chick Flick Movies: Often seen as a derogatory term, the phrase ‘chick flick’ denotes any romance movie perceived to be aimed predominantly towards a female audience. Romance may not be strictly necessary as a central theme. 
    • Examples:
      • The Notebook (2004)
      • The Fault in our Stars (2014)
  • Romantic Thriller Movies: The romantic thriller sub-genre, as the name implies, mixes tropes common to both action movies and traditional romance. The romantic plot is usually set against high-octane action or adventure – as a result, it can cross over into numerous genres. 
    • Examples:
      • Knight and Day (2010)
      • Mr. and Mrs. Smith (2005)
Out of these sub-genres, the found-footage love story falls under the categories of Rom-Com, Romantic Drama, and Chick Flicks. Isabella and I have decided that for our idea, it is best that we fall under the Romantic Drama genre. 

Romantic Drama often centers its narrative action on a romantic conflict. In our story, the conflict we have chosen to portray is death. Isabella and I have decided that the husband is going to die, and how his death affects their love story and the footage that is found by their child.

Moving on to trailer times, the romance genre typically has regular length trailers, averaging to around 110 seconds, or one minute and 50 seconds. Stephen Follows, the british film producer that i discussed in my last post, created a graph, showing the average length of each genre's movie trailors. 





As you can see, the romance genre sits well in the average times along with various different genres.

Knowing the average times of romance trailers really helps kickstart this project, but i'm not 100% ready to start creating this masterpeice. In the next blog post, I will research the target audience for the romance genre and how that effects romance trailers, and will come to a conclusion on my film's target audience, so stick around!

- AC

Zeke. “Ultimate List of Film Sub Genres.” Student Resources, 17 Mar. 2015, www.nyfa.edu/student-  resources/ultimate-list-of-film-sub-genres/.

“How Long Is the Average Movie Trailer?” Stephen Follows, 17 July 2017, stephenfollows.com/long-average-movie-trailer/.

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